Trade Marketing Strategy & Execution:

• Develop and execute trade marketing plans in alignment with the overall brand and commercial strategy.
• Collaborate with cross-functional teams (sales, marketing, product category, supply chain, etc.) to ensure the successful rollout of trade marketing campaigns.
• Execute and monitor excellence on point of sales
• Monitor and analyze trade marketing performance to identify trends and optimize strategies.

Commercial Brand Events Management:

• Plan, organize, and execute brand events such as promotions, in-store activations, product launches, and exhibitions.
• Manage the event timeline, budgets, and resource allocation, ensuring all events meet objectives and deadlines.
• Work closely with the sales team and key external partners to ensure maximum engagement and ROI for all trade events.

Matrix Organization Collaboration:

• Collaborate with internal teams across various departments, managing complex processes in a matrix organization.
• Coordinate and align efforts between regional, national, and global teams to implement trade marketing initiatives.
• Build strong relationships with cross-functional stakeholders to drive the successful implementation of trade marketing activities.

Market & Competitor Insights:

• Monitor market trends and competitor activities to identify opportunities and potential threats.
• Provide insights and recommendations for improving trade marketing tactics based on market data and consumer behavior analysis.

Go-To-Market:

• For each collection launch, build a detailed plan that outlines how to reach target customers.
• Focus on the target audience, marketing plan, sales strategy, distribution channels, and pricing approach

Budget & Resource Management:

• Manage trade marketing budgets effectively, ensuring efficient allocation of resources across various activities.
• Track and report on budget performance to ensure cost-effective execution of trade marketing campaigns and events.

Reporting & Analysis:

• Prepare regular reports and performance metrics to track the effectiveness of trade marketing activities.
• Present insights to leadership on trade performance, event outcomes, and areas for improvement.